our products

Our laboratories and constant research into new formulas allowed us to create a complete brand capable of providing the professional hairdresser with all the tools necessary to satisfy their clients with memorable experiments and results.

The experience gained over the years in different markets guarantees our products the quality that the professional is looking for.

With its range, genUs allows each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment.
Creating beauty is our mission.

explore the genUS world and you will discover

expression

Discover all Expression products, the whole professional styling line by genUS. Create your style and express your personality.

seven shades

The explosiveness of direct pigments and the conditioning action of the masks in a single product. Elegant, mysterious, lively, dynamic, refined, intrepid, sensual… discover the shade that suits you best.

genUS academy

A cohesive tribe is founded on clear and timely information. Do not miss the advice of our technical director Alessio.

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