THE COLORFUL TRIBE
We are genUS
Brand genUS, a symbol of Made in Italy hair care, is the professional brand that since 2010 has become known as color specialists throughout the world.
Join us for an exhilarating journey at Cosmoprof in Bologna, March 21st to 24th, 2024.
Unlock the extraordinary at our booth:
• Experience the unveiling of genUS: A groundbreaking brand set to redefine excellence.
• Explore cutting-edge hair care innovations.
• Engage with our dedicated Sun Sea staff, poised to address your inquiries.
• Connect with visionary stylists and strategic partners to stay ahead of the curve.
• We’re eager to hear from you: Share your insights and needs as we evolve together.
Seize the opportunity to be part of something extraordinary.
See you at Cosmoprof HALL 37 | STAND D16 – E15
ONE GREAT TRIBE
WELCOME TO GENUS, THE MADE IN ITALY
COLOR TRIBE FOUNDED IN 2010 AND
DEDICATED TO HAIR CARE AND BEAUTY.
The name comes from the Greek “GENOS” which means family and tribe, reflecting our commitment to bringing together professionals from around the world as a community that shares one aim: creating beauty. We are genUS, the colorful tribe, and we celebrate diversity and beauty in all its shades. Join us, express yourself in the tribe that embraces life’s colors.
Countries around the world where our professional hair care products are sold
Professionals have chosen our products
Exclusive lines
COLOR SPECIALIST SINCE 2010
THE GROUP IS ONE OF THE
MOST IMPORTANT IN THE SECTOR THANKS
TO ITS GLOBAL DISTRIBUTION COVERAGE AND CONSOLIDATED EXPERIENCE IN THE MAIN FOREIGN MARKETS, MAKING IT A POINT OF INTERNATIONAL REFERENCE.
CHOSEN BY THE BEST
MANY PROFESSIONALS HAVE ALREADY CHOSEN US
Join the tribe
WE HAVE DEVELOPED PRODUCTS FOR EVERY NEED
Restructuring
Energizing
Normalizing
Anti-frizz
Fall prevention
Anti-dandruff
WHO WE ARE
genUS is a brand made and distributed by Sun Sea Cosmetics.
Sun Sea Cosmetics has benefited from the expertise developed by our founding partners in over twenty years of professional hair product distribution around the world, a journey which began in 1996 in the American market.
Our presence in over 35 countries and our international experience acquired over the years have enabled us to understand and interpret the needs of single markets, proposing personalized successful solutions.
DISTRIBUTED AROUND THE WORLD
EUROPE: REPUBLIC OF SAN MARINO – UNITED KINGDOM – FRANCE – SPAIN – PORTUGAL – ITALY – POLAND – SLOVAKIA – GERMANY – LITHUANIA – UKRAINE – BELARUS – ROMANIA – BULGARIA – SWITZERLAND
NORTH AND SOUTH AMERICA: CANADA – USA – COSTA RICA – NICARAGUA – PUERTO RICO – DOMINICAN REPUBLIC – COLOMBIA – CHILE – PERU
AFRICA: LEBANON – MOROCCO – KENYA
