seven shades

color masks

awaken every shade of your hair color

our products

Our laboratories have created tools that allow each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment. Creating beauty is our mission.

explore the genUS world and you will discover

seven shades

The explosiveness of direct pigments and the conditioning action of masks in a single product. Elegant, mysterious, lively, dynamic, refined, intrepid, sensual… discover the shade that suits you best.

greenUS, take care of your well-being while respecting nature

From the force of nature, complete treatments for the needs of your hair, in full respect of you and nature.

genUS academy

A cohesive tribe is founded on clear and timely information. Do not miss the advice of our technical director Alessio.

genUS, discover more about our tribu and our mission

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